3-D animation has already established itself has not merely an important part of the film industry, but a valuable industrial niche in its own right. However, a recent report entitled ”3D Technology Market by 3D Product Type”, conducted by the market research organisation Markets and Markets, has indicated that growth in the 3-D animation marketplace is set to be far more buoyant than even its most optimistic proponents predicted.
According to Markets and Markets, the 3-D animation marketplace will grow at unexpected rate of nearly 27 percent between 2014 and 2020, on an annual basis. This would mean that the overall value of the 3-D animation market would be in the region of half of $1 trillion by 2020.
This incredible figure indicates the degree to which 3-D animation continues to grow all over the world. Although in many ways 3-D animation industry is still inherently associated with United States, animation studios are from all four corners of the globe are producing 3-D feature films as well as a variety of 3-D animated shorts. It is in this context that one should view the half $1 trillion figure, as it is only through developing a global marketplace that such growth and success can be achieved and sustained.
While 3-D animation technology continues to be driven by the entertainment industry, effectively providing a new viewing experience for cinema goers, other developments in 3-D technology have also indicated that 3-D animation may have a more sober basis in future. Already 3-D animation technologies are being used in the medical field, and it is possible that the technology will branch out even further in the remainder of this decade.
Although the United States continues to contribute the major economic production to the 3-D animation marketplace, other geographic areas are also making a contribution. Both Europe and the Asia-Pacific region now post a large amount of animation studios dedicated to the 3-D art, and these are expected to expand in number in the coming years.
The major players that will continue to dominate the 3-D animation industry in the coming years, according to Markets and Markets, include 3D Systems (U.S.), Autodesk, Inc. (U.S.), Barco (Belgium), Dolby Laboratories, Inc. (U.S.), DreamWorks Animation Skg, Inc. (U.S.), LG Electronics (South Korea), Panasonic Corporation (Japan), Samsung (South Korea), Sony Corporation (Japan), and Stratasys (U.S.).
Overall, the prognostications of the report indicate a very rosy future for this animated medium.