The Internet and the web pages that ultimately make it up are continually increasing in both quality and complexity. One of the reasons for this is the introduction of ever more sophisticated rich text content, which is producing web pages that are ever more absorbing in terms of content. Now a Swedish developer is producing advertisements that incorporate interactivity, rich 3D graphics, and HTML5 standard technology to create a genuinely impressive visage.
Complex and absorbing advertising is nothing particularly new, of course, but the promise of 3D advertising certainly is. Goo Technologies’ new ad-creation tool called Goo Create will apparently enable this new content to be produced and provide yet another field which 3D animation is apparently breaking into.
It seems just a while ago that 3D animation was still an embryonic concept, one that had a long way to go in terms of development in order to produce lifelike animations. Yet this perception has changed so rapidly that it seems that all sectors of business all over the world seem to want to incorporate this technology into its operations.
According to Goo, the Stockholm-based company intends to become the market leader in 3D web pages that are based on the WebGL and HTML5 web standards. This is still a relatively new concept, but pages will soon be capable of running rich 3D animations in web browsers with no plug-ins, and they will work with any site that supports HTML5, and its 3D animation counterpart WebGL.
It had been thought that the day when we see genuine 3D animation in such a setting was some way away, but with the technology associated with it becoming cheaper and more sophisticated simultaneously, it may be much closer than we’d imagined.
Given that the forthcoming Playstation virtual reality helmet, Project Morpheus, has been in the news recently, a device that will enable gamers to play the latest releases in vivid 3D, this seems an appropriate time for Goo to be coming to the forefront. The company began life working on WebGL and HTML5 games, and it is from this humble beginning that it first garnered a passion for 3D, and an understanding of the possibilities associated with 3D animation.
Already, Goo claims that it has successfully created the first WebGL-powered online ad. This apparently enables a user to move through a 3D scene and look at an advertisement from multiple angles.
As 3D technology becomes more prominent and affordable, there is no doubt that 3D animation will become even more popular. Although 3D animation is already a multi-billion dollar industry, the future could be brighter still for 3D animation as an art form.