John Lasseter is an infamous name in the field of 3D animation, as he is the director of the Pixar animated masterpieces ‘Toy Story’ and ‘Toy Story 2’. Thus, when he offers his views on the future of 3D animation it is certainly worth paying attention.
It’s no exaggeration to say that Lasseter has presided over a revolution in filmmaking: as a director he has played his part in reasserting the fundamentals, no less, of the art of film itself. And as creative head, of Pixar then Disney (since 2006), he has reinvigorated the stale, corporate, executive-laden world of children’s entertainment.
While 3D animation is often emphasised as being a state of the art medium, Lasseter sees things differently. He suggest that 3D is just a new tool that the filmmaker has to help tell a story. In this sense, the Pixar legend just sees the technology becoming the mainstream of filmmaking, rather than a niche element of the industry.
Every technology that comes into filmmaking is first a gimmick. Think about sound with “The Jazz Singer” or the first colour or surround sound – it takes a while for filmmakers to understand how to use it. Most of the time, when people think about 3D, it is with images ‘coming out of the screen’ at the viewer.
But these are just the early days of 3D, and Lassiter believes that as people understand the technology even better than we do at the moment, that it will evolve rapidly.
There is certainly pressure on Pixar to produce something outstanding owing to its position in the industry. Pixar has become such a dominant name that it is literally synonymous with it. And under the circumstances, the billion dollar company which Pixar has become ensures that the industry constantly looks to the company for innovation.
But according to the comments of Lassiter, Pixar sees the future of the industry as involving 3D animation becoming a mature form of storytelling. Perhaps at times elements of 3D animation can still be gimmicky, but this pioneer of the industry has no doubt that this will not remain the case indefinitely. This is a medium which has huge potential to usurp existing forms of filmmaking and deliver an entirely new, more profound experience.
Considering the success of its biggest movies, there's absolutely no doubt that Pixar will play a central role in this, and don't bet against Lassiter himself producing another 3D animation classic.